I’m Serena, the girl behind Jo and Lu—a lifelong lover of beautiful clothes, nostalgic details, and the little things that make everyday life feel a bit more special.

Jo and Lu was born from my love of getting dressed and finding those pieces that make you feel like you. I’m drawn to timeless style with a little whimsy, vintage charm, and just enough unexpectedness to keep things interesting.

As a mom of six, content creator, and small-business owner, life is wonderfully full around here. Jo and Lu is my creative corner—a place to share the clothes I love, the inspiration behind them, and hopefully a little bit of joy along the way.

Thanks for being here. I’m so happy you found us. ♡